Daniel is the person IOR’s Ground Fuels customers rely on to deliver. His role is straightforward in principle and demanding in practice: make sure the right fuel reaches the right customers, reliably, every time, and build the commercial relationships that make that possible long into the future.
Daniel brings over nine years as National Sales Manager and General Manager of Sales at Tradelink, one of Australia’s largest trade distribution businesses, where he developed deep expertise across both sales and operations leadership, managing national performance, building customer relationships at scale, and navigating the complexities of large, multisite distribution networks. His career spans lengthy leadership tenures across the industrial, mining, and agricultural segments, giving him a grounded understanding of the environments and pressures IOR’s ground fuels customers operate in every day. That commercial sharpness, operational depth, and genuine customer focus is exactly what he brings to IOR’s ground fuels business. Daniel joined IOR in early 2024 and is committed to being the kind of leader his customers and team can always count on: a servant leader who believes that when you invest in your people, they deliver exceptional experiences for customers.