For the tourism operators, agricultural businesses, and regional communities that depend on aviation fuel, Bryce is the person working to ensure their supply is always there when they need it. As GM of Aviation at IOR and a qualified Commercial Pilot, Bryce brings a perspective few in the industry can match. He understands aviation not just as a business, but from both sides of the fuel nozzle.
Bryce’s career began in the cockpit at LifeFlight Australia, before moving into sales and corporate aviation at Avcair, and then into his current leadership role at IOR where he has spent nearly seven years growing IOR’s aviation fuel network across regional Australia. Holding an MBA from Southern Cross University, Bryce combines genuine aviation expertise with strategic and commercial thinking to deliver tailored bulk fuel solutions that support the industries and communities that rely on regional aviation. He is driven by the belief that innovation in aviation fuel supply, and strong relationships with clients and industry stakeholders, are what allow regional Australia to keep flying.